Tuesday, March 1, 2011

El Ateneo Grand Splendid BookStore


El Ateneo Grand Splendid

Located at 1860 Santa Fe Avenue in Barrio Norte, the building was designed by architect and Torres Pero Armengol for empresario Max Glucksman (1875-1946), and opened as a theater called Teatro Gran Splendid May 1919. The building features ceiling ecleticist frescoespainted by Italian artist Nazareno Orlandi, and caryatids carved by Troiano Troiani

El Ateneo at the time as the House Theatre
Theatre El Ateneo has a seating capacity of 1050, and held a variety of performances, including appearances by Carlos Gardel tango artist, Francisco Canaro, Roberto Firpo and Ignacio Corsini. Glücksman start your own radio station in 1924 (Radio Splendid), which was broadcast from the building where her record label, Nacional Odeon, made some early recordings of tango singers of the day. In the late twenties theater converted into a cinema, and in 1929 showed the first sound film is seen and heard in Argentina.

El Ateneo as a Bookstore

Former ornate theater was rented by Grupo Ilhsa in February 2000. Ilhsa, through mathematics, has the El Ateneo and Yenny bookseller (by more than 40 shops), and El Ateneo as the publisher. The building was later renovated and converted into a bookstore and music under the direction of the architect Fernando Manzone, cinema seats have been removed and instead mounted bookshelf. After working refurbished, with 2,000 m² (21,000 ft ²) El Ateneo Grand Splendid become major store groups, and in 2007 sold more than 700,000 books, more than one million people walked through the door on an annual basis.

Seats are provided throughout the building, including box theater that is still intact, where customers can get into the book before buying, and now there is a cafe at the rear of the former stage. Ceilings, ornate carvings, red stage curtains, auditorium lighting and many architectural details. Despite the changes, the building still retains the feeling of a big theater once was. The Guardian, a leading British periodical, called El Ateneo of 2008 list of World Top Ten Best Bookshops.















Videos Of El Ateneo

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